Conversions

6 goals active

Track goals, funnels, A/B tests and optimize conversion rates.

+18.4%

Conversion Rate

4.86%

Above target: 4%

+24.8%

Total Conversions

12,486

This month

+12.4%

Revenue per Conv.

$142.80

Avg. across goals

8 running

Active Experiments

14

3 winners this month

Conversion Trend

Conversions and rate over time

Rate by Source

Conversion rate breakdown

Email
8.4%
Organic
6.2%
Direct
4.8%
Paid
3.2%
Social
2.4%

Conversion Funnel

User journey from visit to purchase · Click stage for details

Website Visitors

Landed on any page

248,562

100.0%

Drop-off: 42% (104,396 users)

Product Views

Viewed pricing/features

144,166

58.0%

Drop-off: 36% (52,300 users)

Sign-ups

Created an account

91,866

36.9%

Drop-off: 68% (62,668 users)

Trials Started

Free trial activated

29,198

11.7%

Drop-off: 57% (16,712 users)

Purchases

Paid customers

12,486

5.0%

5.0%

Overall Rate

50.9%

Avg. Drop-off

Sign-ups

Biggest Leak

$142

Avg. Value

Conversion Goals

Track your key business objectives

On Track

Free Trial Sign-up

Monthly target: 8,600 signups

98%

8,420

of 8,600 target

Conv. Rate: 3.4%↑ 24%
Exceeded

Purchase Complete

Monthly target: 2,800 purchases

116%

3,248

of 2,800 target 🎉

Conv. Rate: 1.3%↑ 42%
On Track

Newsletter Subscribe

Monthly target: 7,500 subs

78%

5,842

of 7,500 target

Conv. Rate: 2.4%↑ 18%
Behind

Demo Request

Monthly target: 780 demos

62%

486

of 780 target

Conv. Rate: 0.4%↓ 8%
Exceeded

E-book Download

Monthly target: 2,000 downloads

107%

2,148

of 2,000 target 🎉

Conv. Rate: 0.9%↑ 32%
On Track

Contact Form

Monthly target: 1,420 forms

88%

1,248

of 1,420 target

Conv. Rate: 0.5%↑ 14%

A/B Tests

Active experiments

Running

Landing Page V2

Day 12/14

Variant A (Control)

3.2% CVR

Variant B ↑

4.2% CVR

Statistical significance: 96% · Traffic split: 50/50

Winner

CTA Button Color

Completed

Green (Control)

2.8% CVR

Purple 🏆

3.9% CVR

Lift: +39% · Applied to production

Running

Pricing Layout

Day 5/21

A

4.1%

B

4.3%

C

4.8%

Significance: 62% · 3-way split

Draft

Signup Form Length

Not started

Test 3-field vs 6-field signup form for conversion impact

Attribution Model

Multi-touch attribution

Credit Distribution

Organic Search42%
42%
Direct24%
24%
Paid Ads18%
18%
Email10%
10%
Social6%
6%

Insight

Organic search has the highest attribution. Invest more in SEO for maximum ROI.

Conversion Heatmap

Best times to convert

Less
More

Top Converting Pages

Pages driving most conversions

# Page Views Conv. Rate Value
1 /pricing 86,240 4,860 5.64% $694K
2 /signup 38,960 2,840 7.29% $406K
3 /features 64,820 2,148 3.31% $307K
4 /homepage 124,580 1,486 1.19% $212K
5 /demo 8,420 486 5.77% $69K
6 /blog/getting-started 12,480 248 1.99% $35K
Done